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History & Mission

Blue Sky and Mountains


Smugglers’ Notch Resort

Welcome to Smuggs, America’s Family Resort, where our rich history and heartfelt mission blend seamlessly with our dedication to inclusivity and diversity. Nestled in the heart of Vermont’s picturesque mountains since 1956, Smuggs has grown from a humble ski destination into a vibrant year-round haven for families seeking adventure and connection.

Our History

The allure of Smugglers’ Notch continued into the 20th century when, during Prohibition, it once again became a smuggling route. This time, alcohol was the cargo, covertly transported through the Notch to quench the thirst of the southern New England states.

Since acquiring Smugglers’ in 1996, Stritzler has propelled the resort to new heights, focusing on family-oriented improvements and setting a benchmark in the family resort industry. Smugglers’ Notch is not just a resort; it’s a testament to the spirit of adventure and the enduring appeal of the Vermont mountains.

Our Mission

  • Mogul Mouse and Billy Bob Bear

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Quality Goals

Our goals are our approach to business that considers guests, employees, the community, and investors, ensuring that Smugglers’ Notch Resort operates as a socially responsible and financially sound organization.

Improve guest experience

Improve guest experience

To be a positive force in our community

Improve return for investors

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We Want You Back

Corporate Pillars

The Best Resort for Family Fun – Anywhere.

Uncompromising commitment to the principal of “We Want You Back” and serving every guest as a special guest rather than one of many.

Each of us can say: “I am respected and appreciated.” Each of us can say: “I show respect and appreciation” for others.

To provide a visible and measurable contribution to the well-being of our community.

Safety is first, we perform preventive maintenance and followed by investment in the guest experience consistent with remaining a sustainable business.

We will be the best at whatever we decide to pursue. Our wits and wisdom will drive our innovation with foresight. We are the Kingbird. (The little birds that chase the hawk away from their nest by being more agile.)

We will always be a proactive advocate for sustainable environmental practices. We will lead our advocacy by example.

Brand Pillars

Here at Smuggs our goal is to ensure the vacation experience our guests expect, competitively, profitably, and with corporate integrity. Smugglers’ Notch aims to be the best in family-friendly fun, outdoor exploration, and community connection.

At the core of our identity are our brand pillars. These are the guiding principles that shape every aspect of the Smuggs experience. They serve as the foundation which we build unforgettable vacations for families, friends, and adventurers of all ages. We invite you to experience the magic of Smuggs for yourself and discover why generations of guests have made us their home away from home.

(And family–friendly for friendly families.) Families choose Smuggs for a uniquely Vermont fun family experience.

We avoid unnecessary rules and a highly structured environment and we focus on relationship building.

Staff likes working at Smuggs and they share that positive feeling with guests.

Infrastructure is designed and implemented to be of the quality necessary for people to focus on the fun.

Have enlightened sustainability and accessibility (Smugglers’ Notch Adaptive Program, SNAP) practices, and understand family goodness.

Can be independent and do things differently and do different things to create a unique Vermont fun family experience.

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