Smugglers' Notch Vermont®
America’s Family Resort℠The best value for Family Fun... anywhere!
#1 for Family Programs in North America for 14 years SKI Magazine
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Marketing Partnerships at Smugglers' Notch
We will customize your product promotion for the greatest exposure!
Smugglers’ provides the perfect family target audience, product exposure, on-site product exclusivity, trial and usage, and promotional venues and events.Target Audience
Product Exposure
Facility & Activity Sponsorships
Smuggs Target Audience
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| • | Thousands of families vacation here annually | |||
| • | Affluent household consumer purchasing power | |||
| · | Vacation durations are 5-7 days | |||
| · | Traditional family unit includes both spouses and 2 children 12 years old or under | |||
| • | A high percentage of our guests are referrals from other guests | |||
| · | Our guests are primarily from New York, New Jersey, Pennsylvania and New England as well as the growing markets of Florida, Canada and the UK. | |||
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| · | Awareness — Build brand awareness through employee & product integration, with signage at your sponsored events, and logo placement in our collateral, on Smuggs TV and on our website. | |||
| • | Trial — Increase trial of your brand through product sampling in a variety of venues, with the opportunity for on-site demonstrations or clinics, or get our guests to use your product at home with take-away coupons. | |||
| · | Image — Solidify your brand image through our exclusive use of your product, or by sponsoring a featured facility, program or activity. | |||
With a variety of points of contact, you can further segment the market by handpicking the venue with which you’d like to affiliate your product.
Segment | Smugglers' Location / Program / Facility | ||||
| Parents | TREASURES Child Care Center - Winter TREASURES Child Care Center - Summer | ||||
| Children | Summer Camp Programs Discovery Dynamos (ages 3-4) Trail Blazers (ages 5-6) Adventure Rangers (ages 7-10) Notch Squad (ages 11-15) Winter Camp Programs Discovery Dynamos (ages 3-5) Adventure Rangers (ages 6-10) Notch Squad (ages 11-15) | ||||
| Teens | Summer Camp Programs Mountain Explorers (ages 16-17) Winter Camp Programs Mountain Explorers (ages 16-17) | ||||
| Families | The FunZone | ||||
| Adults | Daily on-mountain Winter Events Summer Golf, Tennis and Hiking Programs Adult Entertainment & Activity Programs | ||||
| Skiers & Snowboarders | Snow Report Winter Mountain Updates | ||||
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