#1 for Family Vacations in the East! SKI Magazine Reader Survey—15 years

  For Partnership information
  contact Steve Clokey, at
  802-644-1119 or e-mail
sclokey@smuggs.com

Marketing Partnerships at Smugglers' Notch

We will customize your product promotion for the greatest exposure!

Smugglers’ provides the perfect family target audience, product exposure, on-site product exclusivity, trial and usage, and promotional venues and events.

Target Audience

Product Exposure

Facility & Activity Sponsorships

Smuggs Target Audience
 • Thousands of families vacation here annually
 • Affluent household consumer purchasing power
 · Vacation durations are 5-7 days
 · Traditional family unit includes both spouses and 2 children 12 years old or under
 • A high percentage of our guests are referrals from other guests
 · Our guests are primarily from New York, New Jersey, Pennsylvania and New England as well as the growing markets of Florida, Canada and the UK.

Branding Opportunities
 · Awareness — Build brand awareness through employee & product integration, with signage at your sponsored events, and logo placement in our collateral, on Smuggs TV and on our website.
 • Trial — Increase trial of your brand through product sampling in a variety of venues, with the opportunity for on-site demonstrations or clinics, or get our guests to use your product at home with take-away coupons.
 · Image — Solidify your brand image through our exclusive use of your product, or by sponsoring a featured facility, program or activity.

Points of Contact
With a variety of points of contact, you can further segment the market by handpicking the venue with which you’d like to affiliate your product.


Segment

Smugglers' Location / Program / Facility

Parents TREASURES Child Care Center - Winter
TREASURES Child Care Center - Summer
Children Summer Camp Programs
Discovery Dynamos (ages 3-4)
Trail Blazers (ages 5-6)
Adventure Rangers (ages 7-10)
Notch Squad (ages 11-15)

Winter Camp Programs
Discovery Dynamos (ages 3-5)
Adventure Rangers (ages 6-10)
Notch Squad (ages 11-15)
Teens Summer Camp Programs
Mountain Explorers (ages 16-17)

Winter Camp Programs
Mountain Explorers (ages 16-17)

Families The FunZone
Adults Daily on-mountain Winter Events
Summer Golf, Tennis and Hiking Programs
Adult Entertainment & Activity Programs
Skiers & Snowboarders Snow Report
Winter Mountain Updates
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kids 3-17 yrs
kids 0-2 yrs
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